Logo and concept development The Good Floor

A terrazzo look and feel floor with plastic waste from the river Maas, what?

From the very first experiments with plastic waste in cast floors to applying large floors in the most prominent architectural projects – The Good Floor has grown substantially in the past few years. Together with founder Roderick I was happy to help develop the concept and branding of this startup company, from the very beginning. This embodied the usual logo and visual identity, but also research, experimenting, brainstorming and visualizing and projecting sample floorings into specific interiors to give the first potential clients the idea of what all is possible with this product.

Concept to visualization: SALT
Concept to visualization: AIR
Concept to visualization: SPACE