Instagram concept and content for Hiram Green

Having done the visual identity for Hiram Green Perfumes, it was now time to give his Instagram page a visual upgrade.

With a wide range of followers it was important for Hiram to be able to post (almost) every day, promoting all of his fragrances with posts, stories and reels. Every one of his colourful fragrances has a story and a matching theme. With the striking colours of the perfumes and these themes as a starting point, I created over 40 images and short videos per fragrance in a certain atmosphere and color scheme, linked to each perfume’s theme. This resulted in 300+ images and videos for Hiram to mix and match to obtain a visual consistency throughout his Instagram page.