Logo and visual identity for Ouders in balans

For Tabitha’s new business Ouders in Balans I was happy to design a logo and accompanying visual identity. With her experience as a midwife and her expertise in mindfulness she helps people with everything related to pregnancy, birth and parenthood. Therefore she wanted her logo to be associated with themes like connection and mindfulness and for it to have a warm and friendly appearance. All in balance – of course.